I see a lot of dealer websites, and I must admit, I have some suggestions. (almost) All the research in how to make useable is done.

A great resource is Jacob Neilson’s Top Ten Mistakes

Let’s go to The Top Ten Mistakes in Web Design and how it applies to Numismatic Dealers

http://www.useit.com/alertbox/9605.html

Bad Search

• Some place believe just b/c you can, you should, some you can never find the item. They want you to go through their navigation to find the coin you want.

• Easy if there’s 50 coins on the site, but what about 500 or 5000

• This leads to dealers putting their common inventory in PDF files…

PDF Files for Online Reading

User’s hate 'em plain and simple. Don’t let the comments otherwise fool you. For every one person that says yes, there’s 100 that wil walk….

There has got to be a better way to deal with bulk inventory.

Not Changing the Color of Visited Links

This is something your designer should do. Crack the whip if they don’t

Non-Scannable Text

Read the article, blocks and blocks of text kill people on the web. Your website is not a book.

Fixed Font Size

Remember, your average coin collector is in their 40s or 50s. Small text kills them. Please allow adjustments with CSS.

Page Titles With Low Search Engine Visibility

I will write a post about this one. It’s not that technical, don’t let the SEO people you hired fool you.

Anything That Looks Like an Advertisement

• Avoid excessive / blinking banners
• Pop Ups are killers
• Animation is cute to your 7 year old